Living Ikon — Exclusive Products, Your Name on Them
Private Label & Brand Programs
BUILD A RANGE THAT’S YOURS ALONE
In a crowded wholesale market, differentiation matters. Private label programs with Living Ikon give you exclusive access to designs, materials, and finishes that your competitors won’t find in anyone else’s catalogue.
We work with wholesalers and retailers to develop private label furniture ranges from the ground up — products that carry your brand, match your positioning, and are manufactured to your specification in Vietnam.
WHAT A PRIVATE LABEL PROGRAM WITH LIVING IKON INCLUDES
Every program is structured around your business. We’re not a catalogue supplier — we build the range with you, then manufacture it for you.
Brand-Exclusive Design
Products designed specifically for your label, not shared with other buyers. We develop the brief, the aesthetic, and the specification with you — then lock it to your program.
Products designed specifically for your label, not shared with other buyers. We develop the brief, the aesthetic, and the specification with you — then lock it to your program.
Custom Finishing
Colours, stains, textures, and distressing effects developed to match your brand identity. Our finishing capability is one of our strongest points of difference — we create the look that’s right for your customer, not someone else’s.
Colours, stains, textures, and distressing effects developed to match your brand identity. Our finishing capability is one of our strongest points of difference — we create the look that’s right for your customer, not someone else’s.
Private Material Specifications
Timber species, hardware selections, proportions, and construction details defined for your range — ensuring consistency across every order and every season.
Timber species, hardware selections, proportions, and construction details defined for your range — ensuring consistency across every order and every season.
Packaging & Presentation
Your branding on the product, the packaging, and the documentation. We coordinate all labelling and export preparation to your specification.
Your branding on the product, the packaging, and the documentation. We coordinate all labelling and export preparation to your specification.
Ongoing Range Support
Private label is a long-term relationship. We support range extensions, seasonal updates, and new product additions as your business grows.
Private label is a long-term relationship. We support range extensions, seasonal updates, and new product additions as your business grows.
PROGRAMS SUITED TO YOUR SCALE
Whether you’re launching your first private label range or expanding an established brand program, we structure our support to match your volume and timeline.
- Low MOQ from 20 pieces to test new products
- Full container load production for established lines
- Dedicated account management throughout the program
Private label programs suit buyers who:
- Want exclusive product that builds long-term brand value
- Are moving away from shared catalogue and commodity product
- Have a clear brand identity they want reflected in their furniture range
- Source for retail, wholesale, or direct-to-consumer markets across Australia, New Zealand, the UK, Ireland, North America, and beyond
THE LIVING IKON DIFFERENCE
We’ve built private label programs for buyers across more than 30 international markets. Our value is not just manufacturing — it’s the design capability, the material knowledge, the finishing expertise, and the daily factory presence that makes your range consistent year after year.
We protect your exclusivity. Your designs, your finishes, and your specifications stay yours.
DISCUSS YOUR PROGRAM
Contact us to explore what a private label program looks like for your business. We’ll start with a conversation about your brand, your market, and the range you want to build.