Living Ikon — Your Brand. Our Manufacturing.
Private Label
BUILD A RANGE THAT’S EXCLUSIVELY YOURS
In a wholesale market where the same catalogue product appears across multiple retailers, private label is one of the clearest paths to sustainable commercial differentiation. Products designed and manufactured for your label alone — products your competitors cannot source from the same place, because they don’t exist anywhere else.
Living Ikon develops and manufactures private label furniture for international wholesalers and retailers operating across 30+ markets. We handle the design, the manufacturing, the finishing, and the export. You carry the brand.
WHAT MAKES PRIVATE LABEL WITH LIVING IKON DIFFERENT
We are not a catalogue supplier offering label-swapping on existing lines. We build private label programs from the ground up — starting with your brand, your market, and the product you need to win at retail.
Every specification is yours. Every finish is developed against your brand identity. Every design is locked exclusively to your program.
WHAT A PRIVATE LABEL PROGRAM INCLUDES
Brand-Exclusive Design
Products designed specifically for your label, not shared with any other buyer. We develop the brief, the aesthetic, and the full product specification with you — then lock it to your program.
Products designed specifically for your label, not shared with any other buyer. We develop the brief, the aesthetic, and the full product specification with you — then lock it to your program.
Custom Finishing
Colours, stains, textures, and distressing effects developed to match your brand identity. Our finishing team creates the look that’s right for your customer and your market — and reproduces it consistently across every production run.
Colours, stains, textures, and distressing effects developed to match your brand identity. Our finishing team creates the look that’s right for your customer and your market — and reproduces it consistently across every production run.
Private Material Specifications
Timber species, hardware selections, proportions, and construction details defined for your range. Once confirmed, these specifications are yours — ensuring visual and tactile consistency across every order, every season.
Timber species, hardware selections, proportions, and construction details defined for your range. Once confirmed, these specifications are yours — ensuring visual and tactile consistency across every order, every season.
Packaging & Presentation
Your branding on the product, the carton, and the documentation. We coordinate all labelling, swing tags, and export preparation to your specification.
Your branding on the product, the carton, and the documentation. We coordinate all labelling, swing tags, and export preparation to your specification.
Ongoing Range Support
Private label is a long-term relationship, not a one-off. We support seasonal updates, range extensions, and new product additions as your program matures.
Private label is a long-term relationship, not a one-off. We support seasonal updates, range extensions, and new product additions as your program matures.
HOW IT WORKS
A brand program formalises the relationship between your business and ours — creating continuity, priority access, and a shared product pipeline that compounds value over time.
Brand & market briefing
We understand your customer, your positioning, and the commercial targets your product needs to hit
We understand your customer, your positioning, and the commercial targets your product needs to hit
Design development
Our CAD team develops concepts, material options, and finish directions for your review
Our CAD team develops concepts, material options, and finish directions for your review
Sample production
Approved designs move to a physical prototype, tested for proportion, finish quality, and structural integrity
Approved designs move to a physical prototype, tested for proportion, finish quality, and structural integrity
Specification lock
We document every element of your approved product for consistent production
We document every element of your approved product for consistent production
Production & export
Full production run managed through our factory network, with quality control at every stage
Full production run managed through our factory network, with quality control at every stage
PROGRAMS SUITED TO YOUR SCALE
Whether you’re launching your first private label range or expanding an established brand program, we structure our support to match your volume and timeline.
- Low MOQ from 20 pieces per product — test new products before committing to volume
- Full container load production for established lines
- Dedicated account management throughout the program
Private label with Living Ikon suits buyers who:
- Want exclusive product that builds long-term brand value and retail differentiation
- Are moving away from shared catalogue and commodity supply
- Have a clear brand identity they want reflected consistently in their furniture range
- Source for retail, wholesale, or direct-to-consumer markets across Australia, New Zealand, the UK, Ireland, North America, and beyond
YOUR EXCLUSIVITY IS PROTECTED
Your designs, finishes, and specifications do not go to other buyers. We maintain strict program confidentiality — and our long-standing factory relationships mean we have the credibility to enforce it on the floor.
DISCUSS YOUR PROGRAM
Contact us to explore what a private label program looks like for your business. We start with a conversation about your brand, your market, and the range you want to build.